How well you create your questionnaire effects the Quality and the Response Rate of your study!! So do take these simple tips when creating your questionnaire:
- Be SENSITIVE: Most questionnaires ask many sensitive questions that can make the respondents not wanting to answer the question, or even the WHOLE QUESTIONNAIRE! Ok... if you really want to ask, you could promise confidentiality, however not everyone will trust you. Some examples of insensitive questions are:
- What is your phone number? (address, identification number etc)
- Are you a supporter of this political party?
- What do you feel about this race?
- PRESENTS!: Sometimes it is good to give presents to the respondents whom spent some time in answering your survey. It can be something simple such as giving a pen to the respondent, and letting them keep it as a token of gratitude.
- SHORT: Seriously? do you really need to ask so many questions? Some questionnaires we have seen go up to 30-50 pages! that is almost a thesis itself.. A fact is that people tend to get bored after 7-10 minutes of answering questions. So please ask questions that are truly important to reach your research objectives!
- SIMPLICITY: This is also a common mistake too. Many people tend to use very fancy words and make really long sentences when they ask a question. The key is to use at the most 20 words in a question. the best is about 10 to 15 words. It takes alot of skill and experience to ask something in a short precise way ^.^ Here is an example, I will let you decide which is better..
There you go! not to bad to follow right? There are many more tips though.. If you need help in constructing your own questionnaire...
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